01
H4Plus matters most where margins are thinnest.
The percentage uplift to farm income is largest at the upland tenant farm. For a marginal hill operation, this product is the difference between a viable farm and a precarious one.
THE PATTERN
H4Plus works at every scale.
The percentage uplift is largest at the marginal upland farm where the absolute pounds matter most to the family. The absolute uplift is largest at the commercial farm where the cow count amplifies the per-cow economics. The numbers below are all money flowing to the farmer.
| Metric | FARM A Cumbrian uplands | FARM B Cornish brand | FARM C Cheshire commercial |
|---|---|---|---|
| Dairy herd size | 80 | 150 | 800 |
| System type | Upland grass | Mixed integrated | TMR robotic |
| Baseline yield (L per cow per year) | 6,200 | 7,800 | 11,200 |
| Milk supply | Aligned | Vertically integrated own brand | Aligned |
| Baseline net income | £62K | £618K | £513K |
| Cost of H4Plus per year | £5,200 | £9,750 | £52,000 |
| Year one net uplift to the farmer | +£42K | +£336K | +£820K |
| As percent of baseline | +67% | +54% | +160% |
| Methane eliminated | 140 t CO2e | 262 t CO2e | 1,400 t CO2e |
| UK car equivalent | ~117 | ~219 | ~1,167 |
Three observations.
02
The economics work at every scale.
The absolute uplift is largest at the commercial farm because the cow count amplifies the per-cow economics. But the percentage uplift is consistent: the productivity gain is what pays for the product, on every kind of dairy.
03
The methane reduction comes with the milk yield.
Farmers adopt H4Plus because their parlour data tells them to. The methane reduction is a structural side effect of the same biology. Both happen at the same time. The farmer is paid for both.